Case Study: App Install Campaign of food delivery app2 min read

Introduction:
In this case study, we will analyze a successful app install campaign for a food delivery app. The campaign was executed only on the DV360 platform. The campaign resulted in 12445 installs with a CTR of 0.23%.

Objective:
The main objective of the app install campaign was to increase the number of app installs for the food delivery app.

Strategy:
The campaign was designed to target users who were interested in food delivery apps. The targeting was done based on demographics such as age, gender, and location. The ad creatives used in the campaign were designed to highlight the convenience and ease of use of the app.

Execution:
The campaign was launched on the DV360 platform, which provided access to a wide range of ad inventory across multiple channels. The creatives used in the campaign were optimized to be visually appealing and informative. The ad copies were designed to be short and sweet, highlighting the key features of the app.

Measurement:
The campaign’s performance was measured using the DV360 platform’s reporting and analytics capabilities. The platform provided accurate and real-time data on the number of app installs, the cost per install, and the CTR.

Results:
The app install campaign was a resounding success. The campaign resulted in 12445 app installs with a CTR of 0.23%. The total spend for the campaign was $5000, resulting in a cost per install of $0.40. The campaign’s ROI was calculated to be 3.3x, which is a testament to the campaign’s success.

Conclusion:
In conclusion, the app install campaign for the food delivery app was a resounding success, executed only on the DV360 platform. The platform provided access to a wide range of ad inventory across multiple channels. The targeting, ad creatives, and ad copies used in the campaign were optimized to deliver maximum results. The campaign resulted in 12445 app installs with a CTR of 0.23% and a cost per install of $0.40. The campaign’s ROI was calculated to be 3.3x, making it a highly profitable campaign for the food delivery app.

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