Creative, Tags & Tracker

Understanding Impression Pixels: What They Can Detect and How They Work

Introduction In the world of digital advertising, it’s crucial to measure the effectiveness of campaigns and understand how users interact with ads. Impression pixels play a significant role in collecting valuable data to optimize ad performance. In this article, we will explore what impression pixels are and how they work. We will also delve into […]

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Types of Creatives Supported in Programmatic Advertising

Programmatic advertising has revolutionized the way digital ads are bought and sold. By leveraging automated technologies and algorithms, advertisers can efficiently target their audiences and optimize their campaigns. However, the success of programmatic advertising heavily relies on the creative elements used in the campaigns. In this article, we will explore the various types of creatives

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Unleashing the Power of Google Ad Macros: A Comprehensive Guide

Introduction: In the ever-evolving world of online advertising, Google Ad macros have emerged as indispensable tools for advertisers and publishers alike. These macros, also known as variables or placeholders, play a crucial role in enhancing the efficiency and effectiveness of ad campaigns. In this blog post, we will delve into the world of Google Ad

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