Ad Fraud

Understanding Impression Pixels: What They Can Detect and How They Work

Introduction In the world of digital advertising, it’s crucial to measure the effectiveness of campaigns and understand how users interact with ads. Impression pixels play a significant role in collecting valuable data to optimize ad performance. In this article, we will explore what impression pixels are and how they work. We will also delve into […]

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Ads.TXT

Ads.txt: Why It’s Important for Website Owners and Advertisers

If you’re a website owner or an advertiser, you might have heard of Ads.txt. It’s a simple text file that can make a big difference in your online advertising efforts. Ads.txt is an initiative created by the Interactive Advertising Bureau (IAB) to increase transparency and fight against ad fraud in the digital advertising industry. In

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