Ads Verification

Understanding Impression Pixels: What They Can Detect and How They Work

Introduction In the world of digital advertising, it’s crucial to measure the effectiveness of campaigns and understand how users interact with ads. Impression pixels play a significant role in collecting valuable data to optimize ad performance. In this article, we will explore what impression pixels are and how they work. We will also delve into […]

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Types of Ad Fraud in Adtech and How to Stay Safe from Them

Introduction: Understanding Ad Fraud in Adtech In today’s digital era, online advertising has become an integral part of marketing strategies for businesses across various industries. However, with the rapid growth of adtech, a new threat has emerged – ad fraud. Ad fraud refers to deceptive practices that aim to defraud advertisers by generating false ad

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