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Programmatic Advertising

Programmatic Advertising Terms: Understanding the Jargon

Programmatic advertising is the process of buying and selling ad inventory through an automated bidding system. It has revolutionized the way digital advertising works by streamlining the ad-buying process, making it more efficient and cost-effective. However, with the increasing complexity of programmatic advertising, it’s important to understand the various terms used in the industry. In […]

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Programmatic Adertising

The Different Types of Programmatic Advertising: A Comprehensive Guide

Programmatic advertising is a rapidly growing area in the advertising industry and for good reason. It allows advertisers to target their ads with more precision, while also automating the process of buying and selling ad inventory. In this article, we will discuss the different types of programmatic advertising, from real-time bidding to programmatic direct. Introduction

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